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Rúben Salgueiro

Impact

Five transformation programmes, described by the problem they solved and the result they produced.

Transformation cases

Some of this work is described in sanitised form. Internal costs, system names, security architecture and named suppliers are confidential and are not published here. What remains is the problem, the decision and the result, which is what allows the work to be judged.

  • Grupo Mosqueteiros2021—

    Enterprise transformation at scale

    Challenge
    Eleven companies, around 370 stores, 220 fuel stations and four logistics platforms were operating with scattered technology priorities and no shared model for deciding between them.
    Result
    Multi-year roadmaps, portfolio governance and shared architecture principles now steer investment, with regular executive reporting on progress, risk and realised benefit.
  • Grupo Mosqueteiros2022—

    Data, AI and intelligent automation

    Challenge
    Appetite for artificial intelligence was growing faster than the ability to govern it, prioritise it and take it safely into production.
    Result
    Data and AI foundations — data governance, responsible AI principles, use-case prioritisation and an AI Factory — with a Generative AI adoption model combining security policy, controlled licensing and change management.
  • Leroy Merlin · AKI2018—2020

    Phygital and omnichannel convergence

    Challenge
    Integrating AKI and Leroy Merlin meant converging two information systems, two support models and two store networks into a single architecture.
    Result
    Systems converged onto the ADEO architecture, omnichannel applications across the combined network, and the leroymerlin.pt platform integrated and running, led through a 38-person technology organisation.
  • AKI2012—2013

    Enterprise mobility and ways of working

    Challenge
    Store teams worked away from the systems they depended on, with information reaching the point of decision too late to be useful.
    Result
    A smartphone and internal application programme adopted by every employee. It received the APED 2013 Innovation Award and was replicated by other ADEO business units.

    Case study(opens in a new window)

  • Grupo Mosqueteiros2021—

    Operational excellence and adoption

    Challenge
    Processes accumulated over years were consuming time across retail, supply chain, logistics, HR, finance and customer operations.
    Result
    A 30% increase in operational productivity, delivered through process simplification, automation and innovation across those areas, with adoption tracked and benefit measured.